I found this fascinating article today, here is quote from A VC blog:
Boxee is designed like Firefox. It's open source and anyone can build extensions to the Boxee broswer. But in a nod to Apple's iPhone, Boxee has deployed this "add on" capability as an app store. Developers write apps for Boxee and users discover them in the app store. Today, all apps are free but that will not be the case forever.A VC, May 2009
You should read the whole article.
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