Wizzard Media Adds New App And Launches First Phase Of App Marketing

PITTSBURGH, PA – JUNE 10, 2009 - Wizzard Media (NYSE Amex: WZE), the world’s largest podcasting network announced today the acquisition of a new iPhone App and the marketing launch of its recently acquired Apps via podcasts and the internet.

Adding to its fast growing roster of premier iPhone Apps, Wizzard Media acquired the distribution rights to Super Mastermind, a high quality App poised for sales growth through Wizzard’s podcast marketing and distribution network targeting iPhone and iPod Touch users. Wizzard has focused its recent App acquisition efforts on high quality, timeless Apps that cross a wide spectrum of consumer interests and match up well with targeted podcast audiences.

Wizzard plans to market these Apps in highly targeted podcasts, earning App developers and podcasters money for the sale and promotion of the products. To kick-off Phase I of its marketing efforts Wizzard plans to price all of the Apps at 99 cents for one week only in honor of Apple’s new $99.00 price for the iPhone. Wizzard believes this new price point for the iPhone will cause people to flock to the platform, increasing audiences for the podcasts on the Wizzard Media Network and adding potential consumers for new Apps. 
In addition to podcast marketing and the introductory discounted pricing, Wizzard plans to promote the Apps to a wide variety of App directories, review sites, video portals, through targeted search terms on popular search engines and through podcast contests and giveaways. 

“The Wizzard Media podcast network reaches an audience of over 18 million unique consumers a month and approximately 50 million a year,” says Chris Spencer, CEO of Wizzard Media. “The podcasters we work with have proven that they do an excellent job promoting their sponsors and advertisers and we believe that with the influence and rapport they have developed with their audience, they will do a great job marketing these Apps. The simplicity of a consumer hearing about a high quality App from their favorite podcast and being able to pause the podcast, click to the App Store and buy, all on their iPhone or iPod Touch, make this a compelling monetization opportunity for podcasters and App developers alike.”

“With 50,000 Apps in the App Store, it is hard to consistently find the best Apps,” said Laurie Simms, President of Wizzard Media. “Hearing about a new App from a trusted, valued source like your favorite podcast will go a long way in solving that problem. It helps the App developers we work with as we have a built-in, highly targeted marketing network and don’t rely solely on the iTunes App Store traffic to sell these Apps. We can align specific Apps with specific podcast shows, matching the demographics through our proprietary Alchemy ad serving system. I don’t know of any other company that can make that claim.”

Super Mastermind – User Review – “Simple, addictive fun!” http://wizzardsoftware.com/featured_apps.php

About Wizzard Software
Founded in 1996, Wizzard Software has become a leader in the speech technology application development market. Wizzard architects solutions to business problems using its expertise in consulting, speech development tools and building speech based applications for the Desktop and Internet. For more information, please visit www.wizzardsoftware.com. Wizzard Media (a division of Wizzard Software), is the industry's leading podcast hosting network. Podcasts are a means for independent and professional content creators to publish audio and video shows for the world to enjoy over the Internet or on mp3 players, such as the Apple iPod. Podcasting is a relatively new phenomenon, but Wizzard Media broadcasted one billion downloads in 2007 through media aggregators like Apple's iTunes and other podcast directories. For more information, please visit www.wizzard.tv.