3D technology has long captured the interests of entertainment enthusiasts worldwide. However, most user experiences have required going to a specific location and wearing special glasses. Once in a while you may see a special 3D TV promotion but rarely is it a common experience in daily lives. That may change soon with a new wave of 3D technology seeking to bring it right into your living room with no glasses required.
According to Phillips, here is how 3D technology works. 3D is based on the way the human brain and eyes work. Because the pupils of a person’s eye are about 6.5 cm (about 2.5”) apart, each eye views a scene from a different angle and generates a unique image. The brain merges the images to create a single picture. The slight difference between the image from the right eye and the image from the left eye allows the brain to judge the depth. Stereoscopic vision is attained.
With the continued evolution of digital technology, 3D has become much more dynamic and appealing. It is also peaking interests of well know companies like Phillips, Disney, Dreamworks, and Mitsubishi with each company using 3D technology in different ways. Disney has experimented with 3D for quite some time using Real D technology. In 2008 Disney offered 3D movies that took advantage of new DLP technologies with releases like Hannah Montana 3D. Phillips pitches its latest 3D TV displays as the newest revolution in viewing experience where you do not have to wear special glasses anymore. Phillips says, "lenticular auto-stereoscopic 3D technology comprises the lens design, 3D signal processing, manufacturing process technologies and innovations in the 2D panel to optimize for the 3D functionality. This patented technology uses, among many other innovations, a slanted lenticular lens that balances the horizontal and vertical resolution of the display."
As interest continues to grow from creators, technology producers and end users, so does the desire for standardization. There is a large push to define the parameters of a stereoscopic 3-D mastering standard for content viewed in the home. Companies like Phillips, Disney and Dreamworks have asked the Society of Motion Picture and Television Engineers to help develop standardization and in August 2008 they created the 3-D Home Display Formats Task Force. Their aim is to help the 3-D home entertainment industry move forward by helping to create a standard that will enable 3-D feature films and other programming to be played on all fixed devices in the home. There are numerous groups beside the SMPTE pushing to help define standards as well. In 2008 Japan began broadcasting 3D television content four times a day on channel BS11, further signifying a shift in the viewing experience at home. Hyundai has already begun selling 46" models that can receive the broadcasts.
Just recently on February 14, 2009 the NBA All Star slam dunk championship was shown in 3D. The event was shown at Carmike Cinemas, Celebration Cinemas, Cinema West, Emagine, Galaxy Theatres, Marquee Cinemas, MJR, NCG, Rave Motion Pictures, Showcase and UltraStar Cinema locations in 35 states. The NBA has done this before, starting with special viewing parties for the 2007 All-Star event, the first such live 3D HD transmission. The BCS Championship was also shown in 3D at theatres this year. Special glasses were still required at theatres, but a growing demand for broadcast events could help to increase the push for 3D in the home. Transmission of 3D sports over broadcast networks would offer a deeper level of immersion into games, and for any fan this option would be great.
Consumer use of 3D is becoming popular as well. You can web chat with others in 3D using Minoru, meaning ‘Reality’ in Japanese, it is the World's first 3D webcam. Connect Minoru to your PC and your friends and family can now see you in 3D over your favorite messaging program like Windows Live Messenger, Skype, AOL instant messenger, OoVoo and many others (only $89). You can even create your own internet television show in 3D as the videos from Minoru can be loaded into YouTube. As the interest and demand grows for 3D content we will start to see a large number of 3D inventions, applications, and entertainment experiences starting to emerge. 3D televisions will be in select US stores by the end of 2009 and by 2010 they will start appearing in living rooms across the world.
According to Phillips, here is how 3D technology works. 3D is based on the way the human brain and eyes work. Because the pupils of a person’s eye are about 6.5 cm (about 2.5”) apart, each eye views a scene from a different angle and generates a unique image. The brain merges the images to create a single picture. The slight difference between the image from the right eye and the image from the left eye allows the brain to judge the depth. Stereoscopic vision is attained.
With the continued evolution of digital technology, 3D has become much more dynamic and appealing. It is also peaking interests of well know companies like Phillips, Disney, Dreamworks, and Mitsubishi with each company using 3D technology in different ways. Disney has experimented with 3D for quite some time using Real D technology. In 2008 Disney offered 3D movies that took advantage of new DLP technologies with releases like Hannah Montana 3D. Phillips pitches its latest 3D TV displays as the newest revolution in viewing experience where you do not have to wear special glasses anymore. Phillips says, "lenticular auto-stereoscopic 3D technology comprises the lens design, 3D signal processing, manufacturing process technologies and innovations in the 2D panel to optimize for the 3D functionality. This patented technology uses, among many other innovations, a slanted lenticular lens that balances the horizontal and vertical resolution of the display."
As interest continues to grow from creators, technology producers and end users, so does the desire for standardization. There is a large push to define the parameters of a stereoscopic 3-D mastering standard for content viewed in the home. Companies like Phillips, Disney and Dreamworks have asked the Society of Motion Picture and Television Engineers to help develop standardization and in August 2008 they created the 3-D Home Display Formats Task Force. Their aim is to help the 3-D home entertainment industry move forward by helping to create a standard that will enable 3-D feature films and other programming to be played on all fixed devices in the home. There are numerous groups beside the SMPTE pushing to help define standards as well. In 2008 Japan began broadcasting 3D television content four times a day on channel BS11, further signifying a shift in the viewing experience at home. Hyundai has already begun selling 46" models that can receive the broadcasts.
Just recently on February 14, 2009 the NBA All Star slam dunk championship was shown in 3D. The event was shown at Carmike Cinemas, Celebration Cinemas, Cinema West, Emagine, Galaxy Theatres, Marquee Cinemas, MJR, NCG, Rave Motion Pictures, Showcase and UltraStar Cinema locations in 35 states. The NBA has done this before, starting with special viewing parties for the 2007 All-Star event, the first such live 3D HD transmission. The BCS Championship was also shown in 3D at theatres this year. Special glasses were still required at theatres, but a growing demand for broadcast events could help to increase the push for 3D in the home. Transmission of 3D sports over broadcast networks would offer a deeper level of immersion into games, and for any fan this option would be great.
Consumer use of 3D is becoming popular as well. You can web chat with others in 3D using Minoru, meaning ‘Reality’ in Japanese, it is the World's first 3D webcam. Connect Minoru to your PC and your friends and family can now see you in 3D over your favorite messaging program like Windows Live Messenger, Skype, AOL instant messenger, OoVoo and many others (only $89). You can even create your own internet television show in 3D as the videos from Minoru can be loaded into YouTube. As the interest and demand grows for 3D content we will start to see a large number of 3D inventions, applications, and entertainment experiences starting to emerge. 3D televisions will be in select US stores by the end of 2009 and by 2010 they will start appearing in living rooms across the world.
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