Thursday, April 9, 2009

Color E-Readers Coming Soon : Flepia by Fujitsu Takes On Amazon's Kindle 2



Amazon has released the much hyped Kindle 2. Jeff Bezos, a great corporate icon, has been making the rounds promoting his new device. It is sleek, it has wifi, and it is connected to Amazon's library of over 200,000 titles. This device is all it is cracked up to be, but our question is, where's the color? Amazon made a smart move by deciding to make their titles available on the iPhone and iTouch. But what if the kindle had a color screen ? I imagine the images in books, magazines, and newspapers would look superb and offer greater appeal.

A recent leak out of the Fujitsu company has caused blog sites and major news sources to chatter about the possibility of color e-readers not far from the market. Fujitsu has hyped the technology for 2 years now. Color seems to be the next large barrier to consumer friendliness, after price, and practical utility. On March 18, 2009 Fujitsu announced the start of consumer sales in Japan of the world’s first color e-paper mobile terminal, FLEPia, available through Fujitsu Frontech’s online store. The FLEPia is advertised as lightweight and thin.The color e-paper mobile terminal features an easy-to-view 8-inch display screen capable of showing up to 260,000 colors in high-definition, in addition to being equipped with Blue-tooth and high-speed wireless and a touch screen.

The price tag on the FLEPia is about 2-3 times that of the Kindle so that will certainly deter buyers. However if color e-readers become prominent in Japan, we may see the Kindle 2 turn quickly into Kindle 3.

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